Our Story
Over 14 years ago, we started as a business design studio (S.lab) dedicated to supporting the structuring of emerging companies. As our clients grew, so did their needs, leading us to create a design and innovation center (Lineup) to provide consulting services for more established businesses and organizations.
In recent years, the rapid adoption of technology opened the door for us to strengthen our digital service offerings. This led us to launch an online learning platform called pa’emprendedores (pa’).
Finally, in 2022, aiming to optimize our operations and adapt to market dynamics, we became Minimalístico—consolidating our experience into a web design studio that delivers efficient solutions in one place.
Our Team
Javier Patiño
Partner
Product designer with a Master's in Digital Business Management and over 19 years of experience delivering strategic solutions through design.
Luis Diago
Partner
Graphic designer specializing in web design and brand identity development, with over 21 years of experience creating impactful visual experiences.
Our Approach
Our approach is centered on creating practical websites aligned with each project’s strategic goals, designed to fulfill specific, measurable functions. We believe efficiency is a fundamental principle—every solution should be reliable, adaptable, and easy to manage.
We apply minimalism with intent, understanding that reducing doesn’t mean oversimplifying. Instead, it’s about acknowledging, understanding, and respecting complexity to transform it into functional and enjoyable experiences. Guided by design, transparency, and collaboration, we work proactively to deliver reliable, creative, and ever-evolving solutions.
Some Numbers
+500
Happy & Satisfied Clients
3%
Dissatisfied
12
Countries where we have clients
+13
Years in the market
Principles
We adhere to principles to ensure that our services remain consistent, transparent, and aligned with our clients' needs.
Design is the foundation of our work. It goes beyond aesthetics, integrating functionality, strategy, and experience. Every decision aims to balance form and purpose, ensuring each website is intuitive, engaging, and aligned with the goals of its users.
Design
Every resource matters. We optimize time, effort, and tools to create agile and functional projects. We design websites that fulfill their purpose with maximum operational efficiency, making them easy to manage and scale.
Efficiency
Less is more when every element serves a purpose. We believe in clarity—eliminating the unnecessary to enhance the essential. We apply minimalism in every detail, from visual structure to workflow processes, creating simple and effective solutions.
Minimalism
We build trust through clear information and well-founded decisions. From the first interaction to the final delivery, we ensure every step of the process is transparent, honest, and aligned with our clients' expectations.
Transparency
We don’t wait for problems to arise—we assess risks and take proactive measures to mitigate them. We propose solutions before they become obstacles and continuously seek ways to improve, innovate, and optimize the projects we work on.
Proactivity
We deliver on our promises. Trust is built through results, commitment, and consistency. We ensure that every website we design is stable, functional, and a reliable tool for our clients.
Reliability
The best work is built together. We foster open communication and teamwork, collaborating closely with our clients to develop solutions that truly meet their needs and goals.
Collaboration
Creativity is the driving force behind innovation. It’s about generating new ideas and solving problems with ingenuity and efficiency. We apply it to every project to design original, functional, and impactful solutions.
Creativity
Constant change drives us to improve. That’s why we are committed to continuous learning, strengthening our skills and knowledge to ensure solutions that meet the needs of each moment.
Learning