Our Story
Our story began 14 years ago with the idea of combining design, strategy, and technology to boost businesses. We started with S.lab, a design studio focused on optimizing business services. Then we created Lineup, a consulting firm focused on strategic innovation, followed by “pa’emprendedores,” an online course platform designed to support emerging businesses with digital tools. In 2022, aiming to streamline our operations, we became Minimalístico: a web design studio that brings all that experience together to deliver efficient business solutions in one place.
Our Team
Javier Patiño
Partner
Product designer and Master in Internet Business (MIB), with over 20 years of experience creating strategic solutions that integrate design and technology.
Luis Diago
Partner
Graphic designer, expert in web design and corporate identity development, with over 20 years of experience creating effective visual solutions.
Our Approach
We design practical websites that clearly express each brand’s essence, align with business goals, and fulfill specific, measurable functions. Every solution we deliver is reliable, easy to adapt, and simple to manage. That’s how we ensure quality, innovation, and the foundation for lasting relationships with our clients.
Some Numbers
+500
Happy and satisfied clients
3%
Unsatisfied
12
Countries where we have clients
+14
Years in the market
Principles
We are guided by principles to ensure the integrity of the services we provide to our clients.
It’s the elegance of functionality. It evokes a positive response, builds trust, and creates emotional connection.
Beauty
Every resource matters. Optimizing time, effort, and tools leads to efficient websites that are easy to adapt and manage.
Efficiency
Less is more when every element serves a purpose. Removing the unnecessary brings clarity to the entire process.
Minimalism
Credibility is built through clear information and well-founded decisions. Every step should be understandable.
Transparency
Assessing risks, anticipating problems, and proposing constant improvements leads to better results and fewer obstacles.
Proactivity
Trust is earned through results. A stable, well-executed website becomes a secure, long-lasting tool.
Reliability
The best work comes from dialogue. Working closely with clients and their teams ensures solutions that truly fit their needs.
Collaboration
La creatividad resuelve con ingenio. Es fuente de ideas nuevas y soluciones originales, funcionales y con impacto.
Creativity
Change drives improvement. Learning and adjusting enables effective responses to new needs and scenarios.
Adaptability