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Patagonman
Patagonman is a high-endurance triathlon held in one of the world’s most breathtaking natural settings: Patagonia.
They needed a website to centralize all event-related information and communicate it effectively to their various audiences: athletes, partners, sponsors, and media.
Type of website
Event
Country
Chile
Year
2023
To redesign this website, we defined a logical structure to communicate information, mapped different user journeys, and selected, refined, and optimized content.
The result was a bilingual website for a sports event where different types of stakeholders can easily find the information they need. It supports participant registration, includes an online store, and features contact forms.
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